Web intelligence and visual analytics platform to extract actionable knowledge from the public debate – use cases include semantic search and social media listening applications

An award-winning visual analytics dashboard shows through which channels communication campaigns reach the intended target audiences. The dashboard’s visual content exploration functions can be used to identify opinion leaders and dissect the public debate by topic and geographic location. Multiple views are synchronised in real time, using data aggregations to convey context information through a portfolio of visual tools - helping to better understand the impact of campaigns and external events on corporate success and the perception of an organisation’s products and services. To compute success metrics and keyword associations, the company webLyzard builds multilingual content repositories from public online sources. It then uses semantic technologies and opinion mining techniques to extract actionable knowledge from these repositories – integrating both lexical methods and AI-based deep learning approaches. Communications directors, marketing managers, public outreach experts or chief information officers use this knowledge to improve their organisations’ strategic positioning. Typical use cases include on-the-fly market research, for example, or the benchmarking of campaigns to optimize online communication strategies. Clients include international organizations such as the U.S. Department of Commerce (NOAA Climate.gov) and the United Nations as well as corporate customers including communications consultancies and consumer brands.