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Laura Patricia Spinadel

CEO

BOA GmbH

Vienna, Austria

1 profile visitAustrian Technology Provider

Architect and strategic urban planner creating inclusive, climate-resilient cities through visionary masterplans and digital co-creation tools.

My organisation

BOA GmbH

BOA GmbH

Company

Wien, Austria

Laura P. Spinadel BUSarchitektur & BOA office for advanced randomness Laura P. Spinadel (1958 Buenos Aires) is an Argentine-Austrian architect, urban planner, writer, educator, and principal of BUSarchitektur and BOA office for advanced randomness in Vienna. Her approach is holistic, aimed at solving complex problems in an architectural context that combines technology, art, sociology, and psychology, among others. She has made an international name for herself with the works Compact City and Campus WU, both considered pioneers of the holistic architecture ideology. For the development of the master plan of the WU, the Vienna University of Economics and Business Administration campus, Laura P. Spinadel took on a total of eight roles, whereby she realized that the most important role in the success story of this project was probably that of the networker: only with the right alliances can the consensus be reached that is necessary to achieve urban miracles. This is also how the idea for the URBAN MENUS methodology and software was born, an Interactive Society Game to create our cities in 3D using a consensual approach.   Main awards and milestones: URBACT Validated Lead Expert in Capacity Building & Digital Transformation & Participation 2023 Best Practice for Acceleration of Resilience URBAN MENUS Smart City Dialogue 2023 Expert of the European Union in Urban Planning & Resilience & Digital Participation 2023 Award Top 3 female Innovation Minerva Award 2021 Award Top 3 female entrepreneurs Award 21 at the topic Innovation 2021 Architecture Award City of Vienna 2015 International CICA Award Urban Planning 2015 Award International Architecture Biennial Buenos Aires BA15 2015 Golden Ring of Honor from the Business and Economics University Vienna - 2014 ** Granting Promotion XL Innovation AWS austrian economy services of the Creative Industries (2017) & Impact Innovation funding Austrian Research Promotion Agency FFG (2020) & aws technology internationalization support for URBAN MENUS India market study for a Smart Area Development solution (2021-2023). ERASMUS partnerships VET multisectoral training Making Cities fit for the Green Deal (2022-23) FFG Research Holistic Approach to Database and Impact Analysis for complex systems (2022-2024). ERASMUS partnerships URBAN MENUS Dialogue in a Resilient Future (2023-2026). TECXPORT Circularity Optimizer China (2024-2027). busarchitektur.com I boanet.at I urbanmenus.com I greendealcheck.eu  I  trainingresilience.eu
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About me

I am an Austrian-Argentinian architect, urban planner, and strategic advisor with a long-standing international track record in masterplanning inclusive, climate-resilient urban districts. Founder of BUSarchitektur and creator of URBAN MENUS, I specialise in PPP frameworks, leasehold planning, and digital participatory tools for future-proof urban development.

My work spans Europe, Latin America, and Asia, including award-winning projects such as Compact City Vienna, Campus WU Vienna, ITMO High Park (Russia), and Campus Lübeck (Germany). I have advised municipalities and innovation agencies on strategic land use, circular economy, and infrastructure regeneration, combining creativity with implementation pragmatism.

As Director of the URBAN MENUS Competence Centre, I lead immersive co-creation processes empowering multi-stakeholder governance. I am an URBACT Validated Lead Expert, keynote speaker at global forums (UN Habitat, IFoU, APA), and passionate about bridging Global North and South through scalable, bankable urban solutions.

My organisation

BOA GmbH

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