Journey mapping software to research and visualise customer experience

The company More than Metrics GmbH develops software for companies that want to improve their customers’ experience. Since many products hardly differ from one another, the best way in terms of innovation and ease is to differ via customer service and providing the best possible customer experience.

Bringing more customer centricity into an organisation by using service design is a great way to stand out from the competition. Customer journey maps, personas and stakeholder maps are important tools of service design. The product Smaply makes it easy to collaborate on those tools, collect feedback from others, and create professional exports.

The journey map is an especially powerful management tool to monitor qualitative and quantitative aspects of the customer journey. Projects can be sorted in the dashboard overview and journey maps can aggregate multiple persona journeys into one map. This way, a high-level journey map can be created and sub-journeys can be linked right from within the journey map.

• establishes a common language for service design in a team
• helps to achieve results quickly and easily
• enables simple collaboration for innovative customer experience-management
• enables the sharing of journey maps, commenting on them or making professional exports to print and use in collaborative workshops
• various levels of customisation are available, e.g. fully branded interfaces with customised login URL